Collaborating closely with the brand team from Bad Accents Studio, we embarked on a journey to infuse the brand with independence, zest for life, and a meticulous attention to detail. Our strategy involved delving into the essence of the brand, tapping into Matisse's artistic influence, and distilling the brand's identity into visual and conceptual expressions.
ASYMMETRIC emerged as a global brand resonating both online and offline—a brand that encapsulates the fusion of design's form and function. Our vision cultivated a brand identity inspired by nature, landscapes, and minimalist expressions, captured in personalized typography and a distinctive logo silhouette. The brand's slogan "In Blue Space" reverberates the essence of fluidity, encapsulating the brand's spirit within every touchpoint. Drawing inspiration from Matisse's inventive joy and cut-out artistry, ASYMMETRIC's logo and photographic style celebrate freedom, vibrancy, and artistic exploration, embodying the spirit of a modern explorer.
Beyond conceptualizing ASYMMETRIC's visual identity, our work extended to crafting a comprehensive brand experience. From designing the brands labels and storefronts to the brands packaging, stationary materials and campaign posters, all echoing the brand's kinetic energy and vivacious narrative.
