Collaborating with a wellness expert Oumnia El Khazzani, we conducted immersive workshops with the client to unearth Abeona's essence and brand strategy / positioning — a spiritual sanctuary rooted in Greek mythology. Utilizing the depth of Greek myths, symbols, and rituals, Abeona becomes a vessel for soul-seekers, inviting them to reconnect with their inner selves. Every aspect, from the hotel space to curated experiences, echoed this purpose, merging nature's beauty with divine inner exploration.
Abeona embodies empowerment, care, and indulgence, offering unique experiences blending Eastern and Western practices with a Hellenic twist. The heart of Abeona’s transformation lies in its visually inspired brand identity, brad application across all platforms, and a captivating website — a gateway to booking enriching Greek vacations and a sanctuary for self-discovery. The seamlessly integrated creative applications across online and offline platforms invite guests to embark on this journeys, and dive into Greece’s beauty, its nature, food, and people and traditions.
