MYTALYS

Mytayls, a digital platform revolutionizing dog services bookings, were just about to embark on the journey to their first accelerator program and investment pitching rounds. Their brand's visual identity however, lacked coherence and a representative logo. To stand out in a competitive market, they sought a unified brand identity that encapsulated their digital, forward-thinking nature alongside a personal and soft touch.

SERVICES

VISUAL ID
BRAND TONALITY
LOGO DESIGN
CONTENT DESIGN

YEAR

2021

Armed with an in-depth understanding of mytayls's target consumers and strategic partners, we started to work on crafting a new brand identity. A pivotal focus was the creation of a color concept that resonated emotionally with both front-end and back-end users. Central to the brand's essence, the logo, composed of symbolic elements—a hugging tail representing care, a crescent moon linking to storytelling, and a blend of positive-negative space for technological integration—served as a welcoming beacon. The logo's typography extended into a custom brand typeface, ensuring a distinctive visual appearance across various platforms. The brand's tone of voice echoed clarity and warmth, resonating from the heart.

The new visual identity, and logo design has been embraced by all corners of the organization and will step by step be implemented, by the client and their internal web developer, into all the aspects of the brand’s public presentation to change the way customers interact and perceive mytayls.