Over the course of two years, our collaboration with The Gentle Wine began by further designing their wine labels, introducing a fresh look for their white, red and subsequent sparkling wine. We provided end-to-end support, from conceptualization to printing. Our collaboration extended beyond aesthetics. We delved into refining the brand's soul, defining its visual language, curating a lively tone of voice, and crafting a narrative that celebrated life's beautiful peculiarities. Furthering our engagement, we delved into refining the brand's visual identity, defining a cohesive photographic style, and establishing a distinctive tone of voice. Our team assisted in content creation, curating engaging social media content, and consulting on their web designs, all together echo the brand's ethos —quirky, fun, and embracing of life's diverse flavors. As a final touch, we designed the brands first Product Displays, strategically positioning The Gentle Wine's products in prominent supermarket chains like Edeka and Rewe.
The brand emerged not just as a beverage but as a celebration of diversity—a joyful sip that embraces all, from casual sippers to the quirky souls seeking something different, something gentle, on any given day. The Gentle Wine embodies the spirit of those 'in-between' moments, a testament to life's delightful shades and hues.
